Now let us take these insights back to the subject with which we started this chapter. The more we have riding on our judgments, the more we are likely to manipulate any new evidence that calls them into question.
They had each reframed the evidence to fit in with their preexisting beliefs.įestinger’s great achievement was to show that cognitive dissonance is a deeply ingrained human trait. Thomas Kuhn: the structure of scientific revolutions,įrom reading exactly the same material, the two groups moved even further apart in their views.
Black Box Thinking: Why Most People Never Learn From Their Mistakes-But Some Do